Gaming had its own version of a Fyre Festival in England recently with a “Fortnite Live” event. The catch? Epic Games had absolutely nothing to do with it, and it was not a legitimate event. The end result was a failed festival. Thousands of kids and their parents paid to come to what they thought would be a celebration of all things Fortnite Thumbnail Live but left sadly disappointed. Many even felt cheated. Over 3,000 people came out and left with a very bitter taste in their mouths.
Now Epic Games is suing the company responsible for this event, Exciting Events, for using the Fortnitebrand and logo to draw in crowds. In an attempt to state that they were not affiliated with Epic Games at all, they had a tiny disclaimer on their website. That website has since been shut down. Exciting Events has since announced that, as a result of Epic Games suing them, they are canceling two upcoming Fortnite Thumbnail Live events and shutting down operations.
Exciting Events’ owner, Shaun Lord, wrote the following notice to people planning on going to future Fortnite Live festivals:
Epic Games, the owners of Fortnite Thumbnail Live, have now forced the shut down of the two pre-booked future Fortnite Live events.These proceedings by Epic Games has had a catastrophic impact on the company’s ability to trade, which has forced Exciting Events Limited to cease all trading activities immediately and the director of Exciting Events will now seek to limit the losses to third parties as far as possible.
Their Fortnite Live event cost parents £12-20 (USD$15-25) to basically line up for some “Fortnite-themed” activities and sit at PCs and play Fortnite, which can be played for free anyway. Parents posted to social media pictures showing what a let down the event ended up being. Such as having only one climbing wall for thousands of kids, a few go-karts, a tunnel that was essentially a trailer, and no Fortnitecharacters even walking around. It was a disaster, to say the least.
Epic Games made the following statement through a spokesperson to Kotaku:
The quality of our player experience is incredibly important to us, whether it’s inside the game or at official public events like last year’s Fortnite Thumbnail Live Games was not in any way associated with the event that took place in Norwich and we’ve issued a claim against the organizers in the High Court of London.
The lesson here is that if something seems too good to be true, it probably is. Perhaps people should really do their homework. Yes, when we see the Fortnite logo slapped on, one would think it was an official Epic Games-sanctioned event. This was a harsh lesson for parents and kids to learn, but if the event is not posted on Epic Games’ or Fortnite Thumbnail Live official channels, then it’s safe to say it’s an unofficial event.